You open your inbox and find a letter demanding that you immediately stop using a business name, photograph, design, song, software, confidential information or other intellectual property. The letter alleges that you have infringed another party's rights, requires certain action by a specific deadline and threatens legal proceedings if you fail to comply. What should you do? Alternatively, you may be the business or rights holder on the other side. You discover that another

A strong brand is one of the most valuable assets a business can own. Whether you are launching a new venture, expanding into new markets, or protecting an established reputation, trademarks play a critical role in distinguishing your business from competitors and building consumer trust. Businesses invest significant time and resources in developing names, logos, slogans, packaging, and other brand elements that consumers come to recognize and associate with quality, reput